With everyone in lockdown due to the global pandemic that is COVID-19 people are looking to different apps and websites to stay connected. One app that is thriving during these times is Discord. What is Discord, you might be asking? “Discord [was created] to bring people together around games” but it’s become much larger than that. Discord is being used everyday to keep people connected with both voice and text chat. I would argue that the growth that Discord is going through right now is because of a phenomenon known as The Diffusion of Innovations. The Diffusion of Innovations has “four main elements [that] influence the spread of a new idea: the innovation itself, communication channels, time, and a social system.” These four elements have directly impacted Discord’s growth. Discord, as an innovation, is being spread through the many different servers it has available. Anyone has the capability to make a server and can customize it to their needs, this leaves limitless possibilities, which is one of the major appeals of Discord. Now is the time to make a Discord server, whether it’s just for you and a few of your friends, or it’s for your local community to help stay in touch. Discord is growing because of The Diffusion of Innovations and is helping society stay connected during these tumultuous times.
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