The story of Netflix starts back in 1997 when Reed Hastings received a late fee for a movie he rented. Not soon after Hastings met with Mark Randolph about co-founding a dvd rental business, one where people rent movies and they are delivered through the mail straight to their house. The idea took off and in 1998 the two launched Netflix.com which would become wildly successful over the next couple decades. At this point they were charging for each individual dvd rented, but in 1999 Hastings and Randolph decided to launch a subscription service where for one payment a month the customer could rent as many movies as they wanted. This made it more appealing to consumers as it appears that one is getting more for less.
Randolph and Hastings continued to improve Netflix. In 2000 they added a code that would personalize the user's Netflix to what they might like to see based off of what they have already watched. This made it easier for consumers to find what they want to watch faster, as well as showing them movies they might not have heard of before. Between the years of 2003 and 2006 Netflix grew from having 1 million to 5 million members. Then in 2007 they added the feature that college students are addicted to to this day: streaming. This allowed the consumer to watch their movie on the internet instead of waiting for the dvd in the mail, which they continued to offer alongside the streaming service.
In 2013 Netflix branched out and started to make its own content. Such as, ""House of Cards", "Hemlock Grove", "Arrested Development" and "Orange is the New Black", all of which were major hits for the acclaimed streaming service. They continue to create new award winning content to this day, as well as improve the service to make their customers happy.
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